Market Analysis

Some data on the global mobile & gaming market for 2014.

Some U.S. Data 63% of U.S. households are home to at least one person who plays  video games regularly (3 hours or more per week) Average age of players: 35 73% of all gamers are... + continue reading
The video games industry has developed various business models that have facilitated the rise of the number of consumers enjoying games today. One of the most successful in the mobile market is the Free-to-Play model,... + continue reading
The market for video games has diversified significantly in recent years, hugely due to the price and accessibility of games on handheld devices. With game concepts becoming more varied as the market develops, nowadays... + continue reading
Content is key. The game must be engaging, playable, and ideally feature something that keeps players returning to it, whether this be ‘rewards’, additional content, competition with others, or iconic characters.... + continue reading
Mobile gaming is on the rise, it's one of the fastest growing digital gaming sectors and by 2017 is expected to grow to a $29.6bn industry, accounting for 34% of the global gaming market. In the USA alone, 90% of adults... + continue reading
Revenue from games, particularly mobile gaming, is increasing Gaming is taking over the entertainment industry. In recent years film industry revenue has flat lined at around 10$ billion a year, whilst sales of games... + continue reading